{"id":4627,"date":"2026-05-13T10:30:50","date_gmt":"2026-05-13T08:30:50","guid":{"rendered":"https:\/\/excomglobal.com\/ttd\/"},"modified":"2026-07-02T13:47:55","modified_gmt":"2026-07-02T11:47:55","slug":"ttd","status":"publish","type":"page","link":"https:\/\/excomglobal.com\/en\/our-work\/ttd\/","title":{"rendered":"Taste The Difference"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tMarket :<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tUnited States (Multi-city).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tSector :<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tWine.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tService :<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tImplementing Body Support \/ Operational Marketing.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Taste The Difference<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tOperational Execution & EU Campaign Activation<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tThe Challenge:<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge: From EU Regulation to the American Professional\u2019s Glass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tThe U.S. market is a highly fragmented environment with complex technical regulations. Excom\u2019s challenge was to act as the specialized on-the-ground executor, <\/strong> capable of landing the "Taste The Difference" (TTD) campaign under the "Enjoy, it\u2019s from Europe!"\nframework.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tOur main objective was to ensure full administrative compliance<\/strong> with European\nCommission standards while guaranteeing the visibility of EU quality schemes (PDO\/PGI) before a saturated professional audience.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tEl Reto:<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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De la Normativa Europea a la Copa del Profesional Americano<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tEl mercado de EE. UU. es un entorno de alta fragmentaci\u00f3n y regulaci\u00f3n t\u00e9cnica. El desaf\u00edo para Excom fue actuar como el brazo ejecutor especializado en destino<\/strong> capaz de aterrizar la campa\u00f1a \"Taste The Difference\" (TTD) bajo el marco \"Enjoy, it\u2019s from Europe!\".<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tEl objetivo principal fue asegurar el cumplimiento administrativo de la Comisi\u00f3n Europea mientras se garantizaba la notoriedad de los sellos de calidad ante una audiencia profesional saturada.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Operational Strategy <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Our intervention focused on managing assets in the destination market, transforming regulatory objectives into measurable commercial actions through four strategic pillars:<\/p>

Specialized Recruitment:<\/strong> Direct management of target audiences, stakeholders, and key influencers to ensure the attendance of high-level profiles with decision-making and purchasing power.<\/p>

Public Relations &amp; Communication:<\/strong> Media outreach specifically tailored to the campaign’s visibility and awareness goals.<\/p>

Technical Implementation of B2B Formats:<\/strong> End-to-end execution of experiential marketing activations (Trade Fairs, Masterclasses, Workshops, and Walk-around Tastings), managing both operational direction and complex product logistics.<\/p>

Compliance &amp; Reporting:<\/strong> Technical execution strictly aligned with EU budgets and regulations. We implemented proprietary tools for administrative justification and generated the high-impact reports required by the REA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On-the-Ground Execution <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We deployed an operational roadmap centered on creating real connections between the
product and the market:<\/p>

Trade Fair Participation:<\/strong> Comprehensive management at leading industry events such as USA Trade Tasting and Worlds of Flavor.<\/p>

Masterclasses & Workshops:<\/strong> Technical sessions designed to educate the value chain, ensuring professionals connect directly with the products and producers under the campaign’s quality schemes.<\/p>

Trade Relations:<\/strong> A continuous communication programme with personalized outreach to secure impact among key buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Geographical Coverage NYC, Miami,
Chicago, Houston,
Napa Valley<\/div>\t\t\t
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Professional Tastings served under strict technical protocols.<\/div>\t\t\t
\n\t\t\t\t+ <\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Professionals directly engaged through B2B events.<\/div>\t\t\t
\n\t\t\t\t+ <\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Audience Segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t30% Importadores y distribuidores<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t35% HORECA y Wine Retail<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t19% Sommeliers<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t16% Medios<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Critical Capabilities Deployed<\/h2>\t\t\t\t<\/div>\n\t\t
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Implementing
Body Support<\/span><\/h3>

Technical-financial\nsupport under
\nRegulation (EU)\n1144\/2014.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Glocal
Operations<\/span><\/h3>

Complex logistical\nexecution across\nmultiple U.S. states\nsimultaneously.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Value
Network<\/span><\/h3>

Direct connection with\nthe three-tier\ndistribution system in\nthe U.S.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Administrative
Guarantee<\/span><\/h3>

Funds management\nwith
reporting systems\nfully
compliant with\nEU standards.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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up-arrow Cont\u00e1ctenos Market : United States (Multi-city). Sector : Wine. Service : Implementing Body Support \/ Operational Marketing. Taste The Difference Operational Execution & EU Campaign Activation The Challenge: The Challenge: From EU Regulation to the American Professional\u2019s Glass The U.S. market is a highly fragmented environment with complex technical regulations. Excom\u2019s challenge was to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4717,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4627","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/pages\/4627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/comments?post=4627"}],"version-history":[{"count":12,"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/pages\/4627\/revisions"}],"predecessor-version":[{"id":4694,"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/pages\/4627\/revisions\/4694"}],"up":[{"embeddable":true,"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/pages\/4717"}],"wp:attachment":[{"href":"https:\/\/excomglobal.com\/en\/wp-json\/wp\/v2\/media?parent=4627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}